Mission Statement:
To promote and advocate for the area-wide community
Vision:
The Willmar Lakes Area Chamber of Commerce will continue to build community through strong relationships and developing leaders. We will also be recognized as the voice of (for) the area-wide business community and the go-to resource for community and business-related information.
CORE Values:
The Willmar Lakes Area Chamber of Commerce C.A.R.E.s:
C for Community Promotion
A for Advocacy
R for Relationships
E for Economic Development